Baleno’s story can be traced back to 1981, when the trademark “BALENO” was registered in Hong Kong. In 1996, Texwinca, the Hong Kong listed company [HKEX: 00321], acquired the trademark "BALENO" and established Baleno Holdings Limited as the holding company. Since then, Baleno focused more on a fresh concept “SIMPLE LIVING” for product development. Various popular apparel collections in clean and simple design with fashionable details for both ladies, men and kids were successively launched by Baleno thereafter. Currently, Baleno operates over 1700 stores in various regions, such as Mainland China, Hong Kong, Macau, Singapore, Indonesia, Vietnam, Mongolia, Bhutan, Nepal, Mauritius, Cambodia, etc.