NF Touch Merchants

We were established in 2015 as a boutique brand around the "frog." The Japanese word for frog is "かえる" (kaeru), which is pronounced the same as the phrase "to return home." This carries the message of "returning home safely," which is why frogs are widely loved in Japan. In addition to promoting Japanese frog culture, our brand aims to introduce more people to the unique frog lifestyle. We intentionally source various frog-themed products and handmade crafts from around the world to share with everyone.